You call an incentive that rewards the opposite of its intent a perverse incentive. Rewarding QAs by the number of bugs submitted and Developers for the absence of bugs in their code might be one. In sales, you offer a commission on the sale. This aligns the incentives of the employee with the organization. I have yet to hear of an organization that rewards its developers based on the success of the product they produce. Most just reward performing a set of prescribed behaviors. What it might look like to ‘align the incentives of’ a developer with those of the organization they serve?